Do you want to learn how to sell on Facebook Marketplace? Facebook, as we all know, is one of the most popular social networking platforms, allowing users to connect with friends, families, loved ones, and so on.
However, Facebook has progressed from being merely a platform for connecting to one where people can buy and sell.
This was made possible through the various Facebook buy and sell groups.
However, to simplify the purchasing and selling procedure on Facebook and provide a broader reach and a better buying and selling platform, Facebook opened its Marketplace to the public.
The Facebook marketplace is like that of eBay, Amazon, etc. The difference, however, is that this one is owned by Facebook and can easily be set up right from your existing Facebook account. Buying and selling on the Facebook marketplace is free.
It is important to note that before selling your goods on Marketplace, you should examine and follow the Meta Commerce Policies to understand what items may and cannot be sold on Facebook. Violations of these policies may result in a penalty, including suspension from the Marketplace.
If you are new to the Marketplace and want to begin selling on Facebook Marketplace, here is a detailed step-by-step guide to selling on Facebook Marketplace
Things You Cannot Sell on Facebook Marketplace.
Before we show you how to sell on Facebook Marketplace, you need to know the things that you cannot sell on Facebook Marketplace.
Things you cannot sell on Facebook Marketplace:
- Digital products or subscriptions
- Weapons, ammunition, or explosives
- Illegal, prescription, or recreational drugs
- Tobacco products and related products
- Unsafe supplements
- Adult products and services
- Gambling services
- Real, virtual, or fake currency
- Counterfeit, illegal, or stolen items
The items and services below can only be sold with written permission from Facebook. They include
- Event tickets: You can not sell event tickets without prior written permission from Facebook
- Gift cards: You can not sell digital or physical gift cards without prior written permission from Facebook
How to Make a Purchase on the Facebook Marketplace
Follow the steps outlined below to purchase on the Facebook Marketplace.
- Go to your Facebook account and sign in.
- Locate and click the Marketplace symbol on your homepage.
- You’ll notice two options on the Marketplace homepage: Buy or Sell; choose Buy.
- The Marketplace Buy interface will display; locate and click on the item you wish to buy.
- Click on the Message icon to send a message to the seller for additional haggling and negotiations.
- Finally, you and the seller can arrange a meeting point for the final transaction.
How to Sell on Facebook Marketplace
Selling an item on Facebook Marketplace allows you to create a public listing that anyone on and off Facebook can see.
People on Marketplace, News Feed, Facebook search, Facebook groups, search engines, and other locations on or off Facebook are included. You can also post your ads to any buy-and-sell groups to which you belong.
To sell on Facebook Marketplace, you must post your item. Follow the process below to begin.
1. Enter the Marketplace
The first step to begin selling on Marketplace is logging into your Facebook account. If you don’t have a Facebook account, you can create one here.
You will see a ‘shop’ icon when you log in to Facebook. If this is your first time, Facebook will alert you to this. Click the icon to proceed.
After you have clicked on the Facebook shop icon, you will be shown more information from Facebook before proceeding further.
2. Add a photo
Next, you will be prompted to add a photo of the item you want to sell. Unlike other online marketplaces, Facebook does not charge for adding multiple photos to your listings.
Make sure your photos are clear. Add as many photos as possible, provided they are relevant to the listing.
Also, ensure not to use photos of the items you don’t own, or you did not take yourself. Buyers may know that the photo was not taken by you or from another site.
3. Add a title
Next, Facebook will ask you to enter a title. Ensure your title is not too long and clearly states what you are selling. Facebook imposes a 100-character limit on the title.
4. Add a description
You will be prompted to add a description for your item at this point. Try to include as much detail as possible about your item.
It is not a must to add a description to your listing. However, adding a description will help you build trust with potential buyers, which will likely get you more offers and help you sell your items even faster.
When writing a description, it is important to consider the likely questions potential buyers would ask you concerning the listing, then try as much as possible to write a description that will answer those questions.
In your description, include the history of the item, the current condition and any other truthful information that may help you make the sale faster.
5. Add a price
Facebook will prompt you to add a price for your listing item. The price will be displayed in your local currency; you can edit your price later.
Also, when adding a price, consider the original purchase price, the condition of the item, and the competitive price.
What I mean is that before you add a price, search the Marketplace for similar items to see the price your competitors are using. Doing so will guide you through adding a competitive price to your listing.
You can also indicate “OBO,” which stands for “Or Best Offer”, to indicate that you are willing to accept lower offers. Potential buyers may want to negotiate the price with you.
Hence, if the price you add is not negotiable, then say the price is firm.
6. Add location
The next thing you want to do, having supplied the above information, is to add a Location. Choose the location where you want your listing to be seen.
7. Choose a Category
After adding a location, you need to pick a category which your listing falls under. There are about 30 categories to choose from when creating a listing on Facebook Marketplace. Examples are Tools, Toys & Games, Furniture, Baby & children, Vehicles, Rentals, etc.
Selecting the relevant category for your item will help ensure that people can find your item quickly.
If you have followed the above process carefully, your Facebook listing will be successfully sent, and you will be live on the Facebook Marketplace so people can see it.
Also, you will be taken to your items management area, where you can communicate with potential buyers and edit your items.
What is the procedure for shipping on the Facebook Marketplace?
For most regions, Marketplace shipping services have not yet been provided. It’s only offered in a few places. To find out if current shipping is available, go to the Facebook support centre and lookup “shipping on the Marketplace.”
If it’s accessible in your country, you may easily ship your item from your location to the customer’s address using Facebook partners like FedEx.
How does the Facebook marketplace’s Checkout work?
Facebook Marketplace does not offer worldwide checkout. It is only restricted to a few countries. Browse the Facebook help centre and type in “Checkout on the Marketplace” to see if the checkout is accessible. You can still use Facebook partner checkout to protect your purchases if supported.
Otherwise, you only need to mention the item and send a payment connection or a registered contact number for Google Pay, Phone Pay, or any Unified Payments Interface platform to complete the payment process.
What is the best way to label an item as sold?
If the product has been sold and there are no longer things available for sale, clearly label the product as sold, as seen below.
- Open your Facebook account and log in.
- Select the Marketplace icon from the drop-down menu.
- Next, in the marketplace left-hand menu, select “Your account.”
- Then select “Your listing.”
- Select the item you want to change from your listing and select “Mark As.”
- After that, select “Mark as Sold.”
In this manner, you can easily label your item as sold and keep inventory records.
How much does Facebook Marketplace cost?
Anybody may list or buy the goods for free, and there are presently no hidden fees.
- Update Messenger App – Messenger App Information
- Marketplace Buy And Sell – Marketplace Facebook Buy Sell
Is it possible to list things from my Facebook profile on the Marketplace?
Yes, you may use Marketplace to showcase new or refurbished items from your Facebook Page shop for free and allow clients to buy them without leaving Facebook (limited to eligible sellers).
What are the three most essential tips for selling on Facebook Marketplace?
1. Set a reasonable price.
When deciding how to sell on Facebook Marketplace, determining the price is among the most challenging decisions. Though you undoubtedly would like to make as much profit as possible, setting fair prices is vital to ensure that your goods sell quickly.
Always list things for 50 per cent or less of their original retail price as a general rule. It would help if you also looked for similar products in your neighbourhood to see who else is selling them and to get a sense of price ranges. If you want to sell your item quickly, you can beat the existing market by pricing it lower than comparable listings.
Alternatively, if you believe your item is of superior quality to similar items listed on the site, please set a slightly higher price and include notes in the item description that describe what makes your listing unique.
2. Take high-quality photos for your Facebook Marketplace listing.
With high-quality images, you can captivate potential buyers and show them what the item really looks like, ensuring that it sells quickly. Set the item in front of a neutral background if possible, and keep distractions to a minimum so that the item is the centre of attention.
Try to place it near a window for maximum exposure to natural light. Consider taking shots outside in a dark area instead to minimize harsh shadows. To keep the colours as realistic as possible indoors, turn off overhead lighting. Using a photo-brightening app is completely acceptable.
3. Give a detailed description.
Avoid the needless back-and-forth between you and potential buyers by providing as much information on the item upfront as you can manage. Ensure to include information on the brand, manufacturer, and model number if available. Provide detailed measurements and any crucial information regarding the item’s condition, such as faults and evidence of use.
When describing the item, be truthful, especially regarding size, origin, and condition. If the item doesn’t match the description at pickup time, you’ll be wasting both your and the buyer’s time.
Ensure you’re showcasing a true-to-life photograph of the item.
Benefits of Facebook Marketplace
1. The Marketplace appeals to a large number of people.
Facebook’s over 2 billion daily users make it excellent for retailers looking to reach a large audience or buyers looking for unique items. Buyers can buy great products without paying a premium for shipping.
You can appeal to the target customers by listing specific products in your catalogue, linking them to your blog, or sharing your store URL.
2. Communicate with buyers and sellers
Because Facebook is a social networking site, it understands how to keep you engaged. Facebook Messenger allows Marketplace buyers and sellers to communicate with one another.
Remember to include plenty of details in your advertisement when marketing products, so you don’t spend time responding to inquiries about the item or rejecting ridiculously low bargains.
Easy communication channels are great, but you don’t want unnecessary questions flooding your inbox.
Facebook interactions are also great for entrepreneurs to establish trust with their audience, make real friendships, and engage with colleagues.
3. Facebook Marketplace makes purchasing and selling a lot easier.
One of the benefits of Facebook Marketplace is how simple it is to create ads and search for things. You don’t need coding skills to purchase and sell things on the Facebook Marketplace.
The learning curve is small if you are currently a Facebook user.
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